Posted by Chris Clayton on January 28, 2014
Rickenbacker has always been careful not to change much in the formulas that make
our guitars and basses iconic in sound and design. For this, we rarely
bring anything new to market. However, this year we just couldn’t resist
introducing the W Series of walnut made designs of our traditional 330,
360 and 4003 models.
This is a natural spin on our classic
models. These walnut Rickenbackers boast the same full, rich and warm
sounds that we’re known for, while adding the strength and natural
character of walnut polished with an oil finish. The full model lineup
for the W Series includes the 330, 330/12, 360, 360/12 and 4003. All are
outfitted with Maple necks. The entire line is made from top quality
wood to deliver thorough excellence.
We have all of these new models on order. Secure yours now with only a $200.00 deposit.
The Walnut Series Lineup
330W (SKU 99918)
A
natural spin on a classic, the W Series brings the same full, rich and
warm sound that have made 330’s popular since the 1960’s. The iconic
design is now strengthened with the natural character of walnut and
polished with an oil finish. Two single coil pickups on a full size body
are accented by a traditionally shaped sound hole. The 24 fret Maple
fingerboard is punctuated by dot inlay fret markers, with full double
cutaways permitting access to all the frets. Standard output is monaural
through a single jack plate. Also available with twelve strings.
330/12W (SKU 99919)
This
twelve string version of the 330 now available in Walnut offers the
same full chorus of sounds distinctive to Rickenbackers, adding to it a
natural touch for a solid look. Two single coil pickups on a full size
body are accented by a traditionally shaped sound hole. The 24 fret
Maple fingerboard is punctuated by dot inlay fret markers, with full
double cutaways permitting access to all the frets. Standard output is
monaural through a single jack plate.
360W (SKU 99920)
The W
Series version of the guitar that broke all the styling rules of the
1960's now boasts a solid natural look to accompany the full, rich and
warm sounds distinctive to Rickenbackers. Subtly updated through the
years, this Deluxe hollow body with its special contour around the
entire body perimeter, is still perhaps the most comfortable guitar of
all. The bound body and Maple fingerboard, inlayed with triangular
pearloid markers, provide an exceptionally attractive appearance. Stereo
output is standard.
360/12W (SKU 99921)
This W Series
version of the world's most popular twelve string electric guitar offers
the same deluxe features of its Model 360 cousin, now with the strength
and character of walnut. This fresh spin on a classic comes with a
Maple fingerboard and has a natural polished oil finish. A standard for
recording for more than thirty years, its haunting, melodic chorus has
continued to benefit from evolution. The slimmed and re-contoured neck
now makes the 360/12 easier to play than ever.
4003W (SKU 99922)
The
Classic Rickenbacker bass has been strengthened with Walnut for a solid
and natural look that keeps with the traditional character of the
instrument made famous for its ringing sustain, treble punch and solid
underlying bass. A subtle strip of binding graces the elegantly curved
body and the Maple fingerboard. Deluxe triangular inlays and stereo
capability are standard features.